branding

Why branding is very important for a school?

As organizations, schools do need branding and marketing strategies to connect with parents, students, non-teaching staff, and alumni. Most of the school administrations undermine the role of branding and marketing in school business as in demand is often sufficient to overweigh the supply. However, with the introduction to new schools that are having advanced infrastructures, traditional schools are facing a tough time in attracting good students.